A creative ritual 



The way we collect the herbs and spices for our blend, as well as the detailed method of preparation it requires to release its full potential, is a kind of ritual for us. This tea blend has soothing properties – you drink it and it relaxes you in a “magical” way. Hence the name “The Shaman’s Tea”. Competition in such products is fierce, so we look for a packaging design that will stand out on the shelf and effectively communicate the nature of our product.



Drawing inspiration from the actual name of the tea, we created a main visual featuring strong tribal elements that effectively visualizes the storytelling dynamics of the name.


The packaging revolves around a stylized image of a shamanic mask, which essentially depicts the nature of the product in a striking way.


The entire mask appears on the top lid of the tin, accompanied by a word mark that matches the overall tribal aesthetics of the packaging, and then repeats and wraps around the sides of the tin in an oversized proportion. This change in scale aptly highlights the smaller details of the illustration.


The mask uses a palette of three colours, black, white and red, which combine seamlessly together to create a bold execution. The vibrant colours represent the intense flavours and aromas of the mixture, while the background colour is reminiscent of that which emerges when the tea is mixed with milk, which is the suggested method of preparation.


The shaman’s mask dominates the packaging, making it stand out, while it attracts the eye and invites everyone to benefit from the ‘magical’ properties of the blend.


Along with the packaging design, we also created custom mugs, with the mask’s horns as the main inspiration. The horns contribute perfectly not only to the unique aesthetics of the Shaman mug but also to its usability, as they serve as handles.




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