A creative ritual
The way we collect the herbs and spices for our blend, as well as the particular brewing method it requires to unleash its full potential, are a kind of ritual for us. This tea blend has soothing properties – you drink it and it relaxes you in a “magical” way. Hence, the name “The Shaman Tea”. The competition in such products is fierce, so we are after a packaging design that stands out on the shelf.
Drawing inspiration from the name of the tea, we created a logo type and a key-visual featuring bold tribal elements.
The design features a stylized illustration of a Native American mask, which were often worn during Shamanic rituals.
The mask artwork has a simple three-color palette of black, white and red, which seamlessly blend together and transform into a bold execution.
The vivid colors on the mask represent the blend’s intense flavor and aromas, while the background color is reminiscent of the one that shows when mixing the tea blend with milk.
The entire mask is displayed on the top lid of the packaging tin, accompanied by a logo type that matches the general tribal aesthetic of the packaging and is then repeated and wrapped around the sides of the tin in an arresting and oversized proportion.
This change in scale really highlights the smaller details in the illustration, which are not at first as noticeable.
The shaman’s mask dominates the packaging making it stand out, while captivating the eye and inviting everyone to take advantage of The Shaman’s Tea “magical” properties.