TANPIRE - SELF-TANNING SERUM

TANPIRE SELF-TANNING SERUM – ANIMATION TVC

#Tags:

TANPIRE / POWERHEALTH:

We created a vegan self-tanning serum that delivers a subtle bronze tan while deeply hydrating the skin, leaving it with a natural, healthy glow. This innovative product was named “TANPIRE”, a blend of the words TAN + VAMP[IRE], evoking the sound of “vampire.”

The name playfully communicates the key product benefit: with TANPIRE, one can tan wherever and whenever they want—even under a full moon.

The logo and the main packaging visual reinforce this bold and witty concept, instantly linking the product to its story and benefits. To support the launch, we propose a TVC aimed primarily at a younger audience, directly connected to both the name and the nature of the product, bringing the TANPIRE world to life in an engaging and memorable way.

ISLAND12:

To emphasize the idea that TANPIRE allows tanning anytime and anywhere—while fully embracing the meaning behind its name and packaging—we created a central character: a lovable teenage vampire. Through her, we developed a narrative-driven story that naturally showcases the product’s use and benefit.

The protagonist is invited to a party hosted by the son of a famous count, but during a video call with her best friend, she complains that she is “white as milk” and not party-ready. Her friend presents the perfect solution—with proof—and that solution is none other than TANPIRE.

The characters of the TVC were designed to resonate with a young audience that loves series and films such as Wednesday and Hotel Transylvania. The vibrant color palette reflects the energy and optimism of the target age group, while the surf-rock music adds a lively rhythm that enhances the storytelling and overall mood of the film.

Comic strip storyboard with a gothic castle under a full moon, a surprised character, bats flying, and a card labeled "Tanpire." The tone is mysterious.

Cozy bedroom with purple walls adorned with numerous picture frames. A decorative bed is central, with a lamp and books on a side table, creating a whimsical, serene atmosphere.

Spooky house with a full moon backdrop, eerie trees, iron gate, car in driveway, and glowing windows. Three images show sketches to final design.

Six images depict a transformation from sketches to realistic scenes. Three bedroom designs and three spooky house exteriors; color to grayscale to full color.

A spooky animated scene featuring a gothic house under a full moon, a vampire character lounging in a dark bedroom, and using a phone. The tone is eerie yet playful.

A monochrome bedroom with a neatly made bed, string lights, a desk with a chair, and a chandelier. The mood is cozy and calm, with a classic style.

A girl with a gothic style sits on a bed in a dimly lit purple room, using her phone. The decor includes dark furniture and vampire-themed posters.

A stylish, gothic-themed room with dark purple walls. Features a plush bat pillow, a vampire novel, a skull on a shelf, a "I Leave Bite Marks" shirt.

Animated scene of a girl with short hair and a spiderweb top, smiling at her phone in a cozy room. A cute, wide-eyed bat hovers nearby.

A surprised animated character with red eyes and short black hair looks at a phone. The background features a pink, tufted wall and dark decor.

Animated characters pose on a moonlit beach. A man in orange trunks and flamingo float waves. Two women stand beside him, smiling, with one in a sunhat.

3D animated character with red eyes and bat motifs, shown in two versions: colored and wireframe. Background has flying bats against a purple hue.

3D-rendered character with large pink eyes and freckles. They have red hair in buns, wearing hoop earrings, and facial piercings. The tone is whimsical.

3D character model comparison: left shows wireframe with detailed lines, right displays finished character with pink hair and expressive eyes.

3D-rendered character animated model from 3d modelling to actual textures, colors and final character.

3D character modeling process: two grayscale models on the left show basic shapes, while the colored version on the right has detailed textures and attire.

3D model of a cartoon girl features short black hair, earrings, and a choker. She wears a brown top and black shorts on a purple background with bats.

Three versions of an illustrated character are shown against a gradient background. The left image is a black and white sketch, and the two on the right are colored, featuring a person with short black hair, red tank top, blue shorts, and purple socks, conveying a trendy and modern vibe.

3D female character model with pink hair in buns, wearing a black crop top and patterned shorts. Purple background with bats adds a playful tone.

Stylized character with pink hair buns, black crop top, shorts, and jacket. Left shows a line drawing, right adds color against a maroon gradient.

Three identical cartoon figures with yellow hats, purple tops, and yellow skirts stand in a gradient setting. The left figure is outlined; the others are colored.

3D character model on purple background; male with pointy ears, dark hair, orange shorts, and a chest tattoo. Bat silhouettes add a spooky vibe.

Three stages of a cartoon character design: outline, flat color, and shaded. Each stands with hands on hips, wearing orange shorts and tribal tattoos. Background fades from gray to orange.

3D characters posing on a beach at night. They stand in swimwear under a full moon, with palm leaves and a beach ball. One wears a flamingo float.

Grid of 3D character models showing various poses and close-ups. The character has whimsical features, with two buns and pointy ears, conveying curiosity and fantasy.

A storyboard with nine frames showing various scenes, including mansion, a person interacting with a smartphone, and two people dancing. The tone is casual and dynamic.

Bottle and box of self-tanning serum placed in the center of a black and white radial striped background. A ribbon with Greek text is below.

Colorful pattern of vampire lips with braces in five rows on a black background. Shades include red, pink, purple, and orange, creating a bold, playful tone.

Credits page with a dark gray background featuring team roles and names in black text, including creative direction, 3D character work, and production.

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