Focusing on the superfood that makes a difference for both men and women
Our new food supplement takes care of the good health of the urinary system by preventing urinary tract infections. Based on the existing guidelines we need the right name and the right packaging.
Cranberry is a superfood that contributes to the proper functioning of the urinary system. It has a beneficial effect on recurrent urinary tract infections in men and women, as it is rich in Proanthocyanidins – PACS.
In order to emphasize the effective action of Cranberry due to its enhanced composition, we named the new supplement of Superfoods CRANBERACT.
Following the existing design guidelines of Superfoods, according to which each package consists of a key visual that communicates information about the product, we created a main visual that puts the superfood in the spotlight and presents it as suitable for both men and women.
The photo of many Cranberries in the background, strengthens the claim of high content in mg PACS, as a significant amount of Cranberries is required to achieve such a high content per capsule.
As with all Superfoods packaging designs, a combination of icons and short, easy-to-read text effectively communicate the key benefits and features of the product.