SPAROZA WINE JELLIES

 

Corks with an attitude 

 

SPAROZA: 

We have created three wine jellies, from three excellent wine varieties. Each of the jellies stands out for its vey own special flavor characteristics, which shape a distinct personality. The jellies are aimed not only at an audience that loves wine and the products made from it, but also at those who are looking for an original sauce to dip various snacks, as well as an innovative product that will boost the flavor of virtually any recipe.

 

ISLAND12:

We have created three wine jellies, from three excellent wine varieties. Each of the jellies stands out for its vey own special flavor characteristics, which shape a distinct personality. The jellies are aimed not only at an audience that loves wine and the products made from it, but also at those who are looking for an original sauce to dip various snacks, as well as an innovative product that will boost the flavor of virtually any recipe.

Each jelly has its very own distinct taste profile. Wanting to visualize it in an original way that would also be appealing to the target audience, we relied on the cork as our main visual platform and created three different cork-characters. Their facial expressions reflect not only their unique taste profiles but also their surprise, resentment or anger, due to the fact that the corkscrew that took them out of the wine bottle has not yet been removed…

The Rose Wine Jelly has a more refined, mild and sophisticated taste as evidenced by the expression on its face, whereas the White Wine Jelly boasts a more intense and less discreet character, hence the heavier and more blasé look on its cork face. Finally, the Mulled Wine Jelly has a more “aggressive” taste with a strong aftertaste and books upon the other two with a very competitive mood!

CLIENT:

  • SPAROZA

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