SPAROZA WINE JELLIES
Corks with an attitude
We have created three wine jellies, from three excellent wine varieties. Each of the jellies stands out for its vey own special flavour characteristics, which shape a distinct product personality. The jellies are aimed not only at an audience that loves wine and the products that derive from it, but also at those who are looking for an original sauce to dip various snacks, as well as an innovative product that will boost the flavour of virtually any recipe.
In order to visually portray the distinctive personality of each Wine Jelly as a product in an original way and at the same time communicate wine as the key ingredient, we relied on the cork as a key-visual concept. On an artistic level, we designed three individual cork faces in such a way that their facial expressions represent the taste profile of each jelly. We also added an extra twist and a dose of humor to each visual composition, by illustrating a corkscrew that pierces each cork.
Rose Wine Jelly has a more complex and sophisticated taste, as evidenced by the cork’s facial expression. White Wine Jelly has a more refined and smooth taste as reflected in the cork’s blasé and arrogant look, while Mulled Wine Jelly boasts a more intense and penetrating taste, hence the cork’s competitive and aggressive attitude.