Sauces with playful personalities
We have created two sauces and one jelly that can be used in a multitude of recipes and can form the basis for creating new, imaginative ones. The only limit is your imagination. They can also accompany various dips, giving a unique taste to any friendly gathering or party. Aimed at all friends of cooking, they offer joy through enjoyment.
Creative cooking always leaves kitchen messy. Such images of intense gastronomic action with sauces thrown everywhere came to our minds while designing the labels of the new products of Sparoza. We combined these images with the playful and creative nature of the products to create characters that come to life through illustrations that stand out for their boldness.
To enhance the narrative and fun aspect of both the products themselves and their use during cooking, we also captured intense emotional expressions on the characters’ faces. As the two sauces and the jelly fall out of the jar ιnto a in a cooking utensil, the desperation and agony on their faces is evident, knowing that they will soon form part of a delicious dish.
At the typographic level, we have created a custom font for the product names which ties in perfectly with their main visuals, while a second simpler and easy-to-read font clearly communicates all the necessary product information.