Creating a sexy brand from scratch
We are an open-minded sex shop. We want our new corporate identity to be modern, fresh, timeless and to “shout” what we are.
The brand name “Sexopolis” led us to create a logo that speaks openly and clearly about the nature of the brand. Sexopolis is the capital of sex and sex toys. The “inhabitants” of this big city enjoy the absolute freedom of their sexual choices and live every moment “orgasmically”.
In all the materials of the brand’s visual communication there are diffuse references and implications on sex and sex toys that are characterized by a humorous and spicy tone of voice.
At the level of visual arts and typography, the simple lines and curves that define and emphasize sexual shapes and messages are the protagonists.