Creating a sexy brand from scratch
We are an open minded sex shop. We need a re-branding that is brave and modern, fresh and timeless.
The name “Sexopolis” led us to create a corporate identity that speaks openly and clearly about the nature of the brand. Sexopolis is the capital of sex and sex toys. The citizens of this erotic city enjoy the absolute freedom of their sexual choices and live “orgasmically” at all times.
In the brand’s newly designed visual communication materials, diffuse references and innuendos on sex and sex toys that are characterized by a humorous and spicy tone of voice are apparent.
In this context, the logo depicts the skyline of the city with a series of buildings and skyscrapers whose architecture is influenced by the characteristic shapes of various vibrators.
The same logic applies to all other visual communication and promotional materials with main visuals based on simple lines and curves that define and emphasize sexual shapes and messages.