MY MEAL HIGH PROTEIN BARS
A complete meal for every moment of the day.
We created two bars/meal substitutes of high protein value, that have a wonderful taste and we named them “MY MEAL”. The bars are ideal for a wide target audience including those who work and train hard, hence are in need of a light and healthy snack that replaces their meal quickly and easily. Having in mind those who are vegetarians, we also created a second bar that perfectly suits their needs with an equally delicious taste.
The bars belong to POWERHEALTH’s “Healthy & Tasty” product range, featuring a series of high-protein snacks available through pharmacies.
As with all the “Healthy & Tasty” products, we adopted a pop-art style in terms of illustration that allows the bars to be easily distinguished in the strict environment of pharmacies, in relation to medicinal products and cosmetics but also to emphasize their unique “snacky” character.
Wanting to highlight the fact that bars are a meal replacement for every moment of the day, we designed four different characters for each bar who engage in various activities and pictured one of the characters “shouting” that the bars have a high content of protein and fiber, in order to give proper emphasis to this feature.