MY MEAL HIGH PROTEIN BARS
A complete meal for every moment of the day.
We created a bar – substitute for a meal of high protein value, with a wonderful taste and we named it “MY MEAL”. The bar is ideal for a wide target audience, for those who work hard, exercise and want a light and healthy snack that replaces a lunch, easily and quickly. There is also a bar for those who are vegetarians with an equally wonderful taste.
The bar belongs to POWERHEALTH’s “Healthy & Tasty” product line, featuring a range of high protein snacks available through pharmacies.
As with all the “Healthy & Tasty” products, we adopted a happier style in terms of illustration, so that the bars stand out in the strict environment of pharmacies clearly from medicines or cosmetics, showing their “snacky” character.
Wanting to emphasize the fact that bars are a meal replacement for every moment of the day, we designed four different characters for each bar, who engage in different activities.