MY PROTEIN BAR & MY BALANCE BAR
High nutritional value. Great taste. Weight control. A packaging design that communicates all of the above in a pleasant and effective way.
We created two new series of bars – meal replacements. Both series consist of bars of high protein value and help to control weight. The “My Protein Bar” series includes savory bars and offers more protein, compared to “My Balance Bar” series which includes sweet bars and offers a better balance between protein and fiber. It is important to show that both series help control weight, as well as to emphasize on the different flavors.
The new “My Protein Bar” and “My Balance Bar” belong to Powerhealth’s “Healthy & Tasty” product category, which includes healthy snacks sold exclusively in pharmacies.
For the design of the packaging, we followed the same strategy with all the products in the series and created a design that goes beyond the strict design of pharmaceutical products, while promoting the snack nature of the products.
The taste of each bar is the protagonist in the center of each package, while at the edges there are pleasant illustrations of different characters that are weighed, in order to highlight the weight control benefit.