MITERA GAIA BEEWAX CREAM
Focusing on the solution provided by nature.
We created three new, natural beeswax creams with important medicinal properties. Following the same design philosophy and minimal aesthetics as the rest of our products, we want to highlight their properties in a simple and sophisticated way.
Since these are beeswax creams, we thought to use the characteristic hexagonal shape of the honeycomb cell, so that there is a direct reference to the beeswax which is the basic ingredient.
Wanting to emphasize the problem that each beeswax cream focuses on, combined with the effectiveness of its natural active ingredient, we thought of an original key-visual.
Initially, we symbolized the problem with a circle and a color that simulates the way it manifests on the skin, placing it in the center of the hexagonal cell.
Next, we symbolized the active substance of each wax with a series of concentric hexagons enclosing the problem in isolation, in order to deal with it effectively. The color of the hexagons gradually becomes more intense, emphasizing both the progressive action of each beeswax cream and its use.
- MITERA GAIA