MANLY NATURAL COSMETICS
The geometry of male beauty
We are launching a range of high quality men’s care products, with natural ingredients, for the face, beard and body. They are aimed at the modern, contemporary and busy man, who lives the daily routine with intense rhythms but does not fail to exercise, and to take care of himself as a whole. The products will be ideal to have a strong “masculine” character.
Starting from the name of the products and in order to emphasize their “masculine” character, we chose a simple and direct name that communicates corresponding values. The design of the logo was based on the same reasoning.
The design of the main visuals, structured by various geometric shapes, emphasizes the male anatomy and its characteristic angles. The parts of the body to which each product is addressed, are marked with colored polygons, facilitating the easy selection of the right product for the right need.
Geometric elements are also present in the font that defines the type of product, as a natural continuation of the main visual.
For the color palette we opted for the timeless prestige and authority of black as the ideal basis for highlighting the main visuals, which stand out through a combination of an ice gray and a darker gray color.
- MANLY PRODUCTS