KANELLOPOULOS WOOD & MATERIALS
Simple lines and compounds form a contemporary logo.
KANELLOPOULOS WOOD & MATERIALS:
We are renovating our main store and we would like to refresh our corporate identity in parallel. We want to project a new and modern image as a business. Wooden floors are a key part of our work.
Our main source of inspiration for the new corporate identity of Kanellopoulos Wood & Materials were the geometric patterns of the installed wooden floors and the joints between the wooden boards.
We transferred this geometry to the new logo, having as reference the initial letter “K”, which has been placed between two right angles, so that there are references to the floor installation services offered by the company, paying attention to even the slightest technical detail.
In terms of colors, we moved away from the classic color palette of wood and adopted a neutral and more modern grey color with a timeless value, similar to the one we saw on some of the wooden floors proposed by the company.