EFKRATO OLIVE OIL
Visualizing a natural process
EFKRATO OLIVE OIL:
In Crete, we produce an organic extra virgin olive oil, from the ancient olive variety “Tsounati”, by the cold pressing method. The olives are harvested in the traditional way, in an olive grove surrounded by nature. The climate is ideal for fruiting and the soil is rich. Our olive oil is beneficial to health thanks to its high content of polyphenols.
To produce such a high-quality olive oil a combination of many factors is required. The location, the climate, the soil, the care of the olive trees, the fertilizer of the soil by the manure of the animals that move freely in the olive grove and, of course, the producers’ longing and the method of production based on cold pressing.
The microclimate of this region plays a very important role in the whole process. It is a microclimate as temperate as it is needed to give the olive oil its wonderful taste and unique quality characteristics. For this reason, we called it “Efkrato” (GR for Temperate climate).
In the design of the label, we wanted to illustrate how all of these factors interact to give this excellent result. The olive fruit is at the center of the label, and around it, a natural process is being carried out, season by season, through which the precious olive oil is produced drop by drop. The basic color of the visual is that of the olive oil while being cold- pressed.
- EFKRATO OLIVE OIL