BRIDGE:
For the e-ordering app we developed, we needed a promo video that aligns with Bridge’s established branding, visual language, and tone of voice — elements that have helped position it as one of the leading coffee chains in the city.
The goal was to communicate the convenience and everyday usefulness of the app in a way that feels authentic to the brand and relevant to its audience.
ISLAND12:
For the promo video of eBridge — the online ordering app we designed for Bridge — we chose an everyday, urban dialect widely used by young people, who represent the core target audience.
Using a collage-based visual style combined with illustrations inspired by pop art and urban aesthetics, we translated the voice-over narrative into a dynamic visual language. This approach allowed us to bring everyday expressions to life through playful animation, creating a lively and engaging promo video.
The result is a fun-to-watch piece that clearly communicates the advantages of the Bridge e-ordering app while reinforcing the brand’s youthful, contemporary character.
