CHAMELEON BASE CREAM

Health & beauty based on simple maths

ATHINAROM:

We created a completely natural moisturizing base cream. Depending on the type of essential oil and the amount added to the cream, a different beneficial effect on the skin occurs. Simply put, beauty and skin health result from a simple act of addition.

ISLAND12:

Because of the ability of the cream to adapt to the different needs of the skin, as well as the many different beneficial effects it offers, it was named Chameleon.

The cream will be presented in a special promo stand along with a wide variety of essential oils that can be added to it, depending on the skin’s needs for e.g. hydration, 24-hour protection, anti-wrinkle action, etc.

We wanted to clearly communicate on the packaging that this is a base cream to which different essential oils can be added, so we have illustrated the process of adding an essential oil – symbolised by a drop – to the Chameleon base cream – symbolised by the initial letter ‘C’ – respectively.

In terms of colour, we chose two primary colours representing skin colour and water, which is a key element of skin composition and contributes greatly to skin hydration and overall health.

In terms of typography, the elegant font in black contrasts with the background so that the product information is easy to read.