BISCOTEINS HIGH PROTEIN COOKIES
Bringing joy to a strict environment
Our cookies are high in protein. They are a snack of high nutritional value intended for sale in pharmacies, targeted mainly to children and available in 6 wonderful flavours. It is important to communicate the fact that these are snacks, hence the packaging needs to stand out from dietary supplements and medications that dominate the sales channel. Each box contains cookies with two different flavours.
Due to the fact that the cookies are rich in protein, we thought of the name “BISCOTEINS”, which results from the combination of the words “Biscuit” + “Proteins”.
Considering that the product is a snack intended for sale in pharmacies dominated by pharmaceuticals, dietary supplements and cosmetics, we have adopted a happier and more playful tone of voice in the design which strengthens the different nature of the product and, at the same time, puts emphasis in the actual flavours and main ingredients.
For each of the cookie flavours, we created mini-stories, in which the protagonists indulge in a game with them. The colour palette consists of cheerful pastel colours, which in turn enhance the “snack” personality of the product, making it stand out in every pharmacy.