BISCOTEINS HIGH PROTEIN COOKIES

A SNACK FINDS ITS PLACE IN PHARMACIES THROUGH PLAYFUL STORYTELLING

POWERHEALTH: 

Our cookies are rich in protein. They are a snack of high nutritional value intended for sale in pharmacies, aimed mainly at children and available in 6 delicious flavours. It is important to communicate the fact that they are a snack, so the packaging must be distinguished from the food supplements, cosmetics and medicines that monopolize this sales channel. Each box contains biscuits in two different flavours.

ISLAND12: 

Due to the fact that biscuits are rich in protein, we came up with the name “BISCOTEINS”, which comes from the combination of the words “Biscuit” + “Protein”.

Considering that the product is a snack intended for sale in pharmacies dominated by medicines, food supplements and cosmetics, we adopted a more cheerful and playful tone of voice in the design, which reinforces the different nature of the product and, at the same time, emphasizes the different flavors and main ingredients.

For each of the cookie flavours we created mini stories that are very appealing to children, who are the core target audience, and in which the protagonists interact with the key ingredients in a playful way; we also adopted an illustration style reminiscent of a children’s picture book. 

The colour palette consists of cheerful pastel colours, which combined with the logotype that appears to be written in children’s letters, highlight the fact that this is a snack, making it unique in every pharmacy.