THE AURORA TEA
The bright face of the goddess of Dawn.
Aurora is the rose-colored goddess of Dawn who emerges before the Sun to set aside the darkness and welcome the light of day. “The Aurora Tea” combines a variety of beneficial herbs and citrus fruits in a refreshing and tonic infusion that gives energy and well-being at the beginning of the day. It is a drink with a wonderful aroma of dreamy citrus, mint, cardamom and cinnamon in perfect balance.
All Sparoza products have their own, unique personality, which in terms of branding and packaging is always expressed through the faces of various characters that have a direct connection with each product.
Following the same strategy for “The Aurora Tea”, we illustrated the face of the goddess of Dawn, Aurora.
We designed a round-shaped flying character with big bright eyes that radiates positivity. Aurora rises up above the clouds in the sky, to give it the characteristic color of dawn and welcome the sun. Hence the color of the background on the packaging.
When you look goddess Aurora in the eye, you get filled with optimism and positive energy, just like with a cup of Sparoza’s superb “The Aurora Tea”.