The personal toil of an organic pomegranate grower turns into an excellent vinegar.
RODIA TSEVA:
Organic pomegranate vinegar results from intense personal work on the organic pomegranate estate. We take care of the trees every day and we do not use any chemical fertilizers. All the work, from harvesting, processing, distillation and bottling is done to a greater extent manually. The end result, however, is worthy of our effort and justifies it.
ISLAND12:
The relationship that the owners of RODIA TSEVA farm have with their pomegranates is a relationship of affection and love. They take care of the trees as if they were their own children.
The people at RODIA TSEVA farm actually toil to produce such a tasty and quality vinegar. The name “ΜΟΧΘΟΣ”, (pronounced “MOCHTHOS” – GR for intense labor) in combination with the main visual design captures exactly this painful daily process.
The process is symbolically depicted in the fruit, emphasizing the fact that each of the pomegranates intended for the creation of this so special vinegar, enclose the toil of the people in the field.
The custom logotype “ΜΟΧΘΟΣ” has been intentionally placed vertically on the bottle. in order to require effort from someone to read and -in combination with the main visual that is located just below it- to subconsciously reinforce the meaning of the concept “ΜΟΧΘΟΣ”.
