ALL GOOD HIGH PROTEIN SNACK

An innovative snack with a packaging design that makes it stand out in the point of sale.

POWERHEALTH:

Our new snack has a high nutritional value, is healthy and suitable for all hours, while one enjoys it without guilt. These are tasty crisps that belong to the Healthy & Tasty product line and are also sold exclusively in pharmacies. It is addressed to almost everyone and is suitable for any time of the day. We need a name and a packaging design that communicates all of the above. 

ISLAND12:

The new Powerhealth crisps belong to the “Healthy & Tasty” series, so we applied the same design strategy for this snack that governs all the products in the same series.

Starting with the name and wanting to emphasize the fact that these crisps are healthy, we named them “ALL GOOD”. Indeed, it is a snack of high protein value, with low sugars, without harmful preservatives.

Due to the fact that it is sold exclusively in pharmacies, we created cheerful illustrations depicting different characters enjoying the snack at different times of the day. This reinforces the fact that the product is a snack and makes it easily stand out from the rest product line in the point of sale.

The round shape of the actual product gave us the opportunity to show it in an original way, seamlessly incorporating it into the visual and depicting it in the form of sun and moon respectively.